Denim. Coffee. Tattoos. Design. These are nouns with two syllables. They also summarize a man with a beard with (a semblance of) a plan who values the gift of fatherhood above all else.

On a frosty March evening many moons ago in Chicago, a light shown upon the birth of a tiny perfect babe. Four hospitals away the next morning, a cranky little fellow with a 5 o'clock shadow also came into the world: Justin A. Dauer. Enrolling in the School of the Art Institute of Chicago the following day, he began his life's creative journey.

He graduated at a time when the job title “Web Designer” was an ethereal mystery to our moms and dads. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart, he’s crafted digital experiences for clients like Sony, Chase, SRAM, IBM, and the U.S. Department of Energy.

Pixel design, and the inherent constraints of the medium, has long been near and dear to his bit-based heart. He founded The Dead Pixel Society with some of the world's best icon designers to carry on that tradition.

Lastly, the question on no one's mind: what’s a “pseudoroom“? In 1996, as a scruffy lad in art school, Justin’s fledgling web site was a virtual folio display in a quasi physical space: a pseudo room. The name has stuck through the course of time. The broad concept is derivative of his passion for design; in particular, its infusion with the digital landscape.

Want to reach out? Connect with Justin via Twitter direct message with your feedback, CVS coupons, and Star Wars plot leaks.