Package design for Us+U's "Swivel ProFolio" iPad case. The creative was inclusive of icon design, which represented the case's key features.
Broadly, this design represents a new direction for the Us+U brand, a complete departure from earlier packaging designs for the company. From the Us+U web site:
"Meet the Swivel ProFolio, the revolutionary rotating iPad case for iPad 2, iPad 3 and iPad 4. This 2 panel portfolio style iPad case comes with a self-adjusting hand strap that fully rotates 360º in either direction for maximum versatility. The new Swivel ProFolio is a multi-feature iPad case that is lightweight, stylish and functional- perfect for both professional iPad users and casual Apple aficionados."